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Creating Climate Wealth: Unlocking the Impact Economy, by Jigar Shah

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Review

"Everything Jigar has done proves that profits in energy aren’t just made in dirty fuels. Thanks to entrepreneurs like Jigar, climate change solutions are attracting investors, greener jobs are being created, and industries are saving big money on energy costs." Sir Richard Branson Founder, Virgin Group"...this book provides essential insight to how mainstream capital can flow into climate friendlier ways to meet modern electricity needs while making compelling financial returns." Strive Masiyiwa Founder, Econet Wireless/ Board Rockefeller Foundation"Shah shows that a new massive wealth opportunity is at our fingertips linking sustainability and economic development." Carl Pope Former Executive Director, Sierra Club"Jigar Shah is a force of nature! Here he recounts his unique journey--as entrepreneur, investor and nature’s defender. His outlook: a fast–changing world where enterprise places greater value on our climate and society. A timely book from a Thinker and Doer, both!" Ann Goodman, Ph.D. Co-founder of the Women’s Network for a Sustainable Future"Jigar is the fuel that moves our world round, cleanly, transporting us and our hopes to a better place where big ideas are boldly stated. Where Big Oil becomes Big Sun. His is the stuff that powers us forward . . . to a smarter, richer future with a thesis that would have us find the next “industrial revolution”...today, and with bigger impact. No inverter required. This work is electrifying, direct, and current." Chase Weir Chief Executive Officer of Distributed Sun, LLC

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Product details

Paperback: 208 pages

Publisher: ICOSA; 8/27/13 edition (September 26, 2013)

Language: English

ISBN-10: 0989353109

ISBN-13: 978-0989353106

Product Dimensions:

6.2 x 0.5 x 9.2 inches

Shipping Weight: 14.1 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

92 customer reviews

Amazon Best Sellers Rank:

#546,009 in Books (See Top 100 in Books)

This is a powerful, well written book, published at the right time.As the title of the book indicates, in "Creating Climate Wealth: Unlocking the Impact Economy," Jigar Shah sets out to explain where profitable opportunities are available to deal with climate change.He starts by telling the story of SunEdison, an international solar service company he founded. Shah was one of the first entrepreneurs to attract mainstream capital to solar installations, and he did it not by using new technology, but a new business model, power purchase agreements. This is infrastructure as service.Shah explores similar opportunities, where success will depend on structure and business-model discipline, most importantly using existing technology. He acknowledges that his experience as the first CEO of the Carbon War Room enabled him to go well beyond solar energy. Accordingly, he sees opportunities in multiple areas: energy, transportation and shipping, agriculture, water, and building and industrial efficiency.Shah offers valuable insights in how to create a viable business that is scalable. He states these pragmatic goals:* Solving pressing problems for consumers* Yielding impressive risk-adjusted returns for investors* Generating both development and economic growth* Creating local capacity that is sustainable and does not require the continual interjection of outside firms to fix problemsShah does not offer theoretical solutions, but ones that are practical and achievable. He asks how existing technology can be deployed at scale to achieve results all of us will find desirable and profitable. He is also realistic enough to point out where sensible solutions have not yet been deployed, even though the numbers are compelling. The key question is who pays upfront costs, how they can be financed and who captures the cost savings.Some of Shah's notable observations, which are admittedly more impressive in context:* Successful entrepreneurs focus on solving real problems rather than making money.* Infrastructure is very different from the transactions marketplace.* Business model innovation is always about execution.* Make investors comfortable at all costs.* Going after smart, expensive capital can strategically position you to attract more investors. Welcome the scrutiny to strengthen your business plan.* Find out what your customers really want. What motivates decision makers?* The right customers will lead to investors taking another look at your business proposition.* The world wants change. What's missing is leadership.* Governments can set rules, level the playing field, outline a roadmap and be first-movers. "All of the above" is not a plan.I appreciate Shah's observations on karma and his advice to hire the best people, even if it stretches the budget. I found his call to enlist 100,000 advocates and activists inspiring. And I love his conclusion, quoting McKinsey, that climate change is a business opportunity masked as a crisis.I highly recommend this book to entrepreneurs, investors, money managers, concerned citizens, and elected officials.

This book helps to keep you on track if you're an entrepreneur in the world of social-good, impact projects or clean energy. It deals with not only getting started but puts the emphasis on knowing your customers and the differentiation between even seemingly heterogeneous groups. To deliver a successful service model you need funding. But not any funding, even if you're desperate it pays off to stay picky and think things through beyond the first or second year. Success needs to scale eventually and so does financing.Those are important lessons I took from this book. Even though oil prices have come down and sector costs are different compared to 2012, this doesn't weaken the arguments made for important things like government leadership and the need to change our reliance on infrastructures that are simply not built to last another 50 years.The book can also be used as a motivation to join a local initiative, get involved in clean energy production or energy efficiency as there is still much to be won.

This is an excellent book to read if you are interested in, or skeptical about, the possibility of transformation in the various ways we operate across industries and geographies. The book is drawn largely from Jigar Shah's personal experience in the growth of the solar PV market. But Jigar also spends significant time making the point that the lessons learned in the growth of the solar PV market can be replicated in a number of other entrenched industries.A key strength of the book, for me, is the window Jigar provides into the early struggles of Sunedison as an idea followed by life as a startup and then a successful enterprise. I am usually not too interested in such stories of "I did it so I'm sure you can too." CCW, however, provides enough realization that timing, hard work, and a bit of luck all enter into the mix and provides insight into the fact that many a good idea can die on the vine just waiting for markets to develop.The PPA market model that Jigar Shah presents has certainly marked an inflection point in the solar PV market and this will perhaps be followed by similar dramatic market shifts in other technology area. Reading through CCW would certainly be a useful way to start for any interested in why/how this might be the case.

For solar, 18 months is an eternity but Mr. Shah's writing and keen connect-the-dots manner of communicating should remain relevant for some time to come. I expected a book focused on solar but got thoughts ranging from nuclear to diesel-powered cargo ships to CNG fleet conversions. I appreciated Mr. Shah's breakdown of his business process innovation before technology innovation. He sets out the end goal and then proceeds to diligently lay out the plan to get there. Having an interest in economics, I found Mr. Shah's understanding of motivations and how to encourage people with beliefs and values and personalities to make the "right" decision. Throughout the book, he remains apolitical and refrains on going on a witchhunt against the pundit of the week--regardless of political persuasion. That I know of, there's no book that compares. I would certainly recommend it for anyone trying to wrap their thoughts around this exciting time and opportunity.

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