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The Franchise: A History of Sports Illustrated Magazine, by Michael MacCambridge

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Product details

Paperback: 448 pages

Publisher: Hyperion (October 14, 1998)

Language: English

ISBN-10: 078688357X

ISBN-13: 978-0786883578

Product Dimensions:

6 x 1 x 9.2 inches

Shipping Weight: 1.5 pounds

Average Customer Review:

4.3 out of 5 stars

7 customer reviews

Amazon Best Sellers Rank:

#735,486 in Books (See Top 100 in Books)

Years before ESPN, Sports Illustrated defined the nature of sports in America. Founded in 1954 by Henry Luce of Time, SI started as a magazine devoted primarily to upper class activities like polo and yachting. Author Michael MacCambridge deftly traces the history of SI from that moment, through the editorship of Andre Laguerrre, the hard drinking force behind the movement to make SI a magazine about the "sweat sports"--football, basketball, baseball and track--on into SI's glory years before the advent of ESPN in the 1990s.Along the way, MacCambridge shows how Sports Illustrated redefined sports in the 1950s, shifting from an attitude of jock worship to a more cynical and realistic modern view. He also includes interesting profiles of some of the magazine's legendary writers like Dan Jenkins, Tex Maule and Frank Deford. Having written some about sports in the fifties (HOOP CRAZY: COLLEGE BASKETBALL IN THE 1950s), I found THE FRANCHISE to be an enjoyable and informative contribution to both the history of sports as well as the history of journalism.

Great book, super low price. SI had a shaky start with lots of boozers, but they survived and now may face a new challenge: ESPN.

If you love SI and ESPN you love this book.

There have been only a few reviews of this book posted in the last 10 years. MacCambridge is the author of "America's Game" a 2004 history of the NFL that is now widely considered one of the best books on the NFL, frequently placing high on "best of" lists of such books. He also recently wrote an article for the Ringer website about how Sports Illustrated seems to be dying that pointed back to this book, as it is in many respects an update or afterword to it. (The Ringer article also pointed out the importance of NFL writer Peter King to SI, and within a week or so of the article's publication, King announced he was leaving SI).While I agree with some of the other reviewers that not all of MacCambridge's opinions in "The Franchise" about certain SI writers match my own taste, I think that anyone who grew up reading SI, and that covers an awful lot of Baby Boomer men in the US, would likely enjoy the book. It's not so much a history of the sports covered by SI (SI has done plenty of that itself), as it is a history of SI's writers and editors and what went into creating the magazine each week, and how that changed over the years.As others have noted, there are several negative reviews of the book posted here dating back to shortly after the book was published in the late 1990's that seem to be almost juvenile. Don't let those put you off - MacCambridge is an excellent writer and this book is written in a similar style as "America's Game." It's basically a straight forward chronological account, with lots of behind the scenes info on SI's writers and editors, and brief biographical sketches of the major persons involved.SI is facing very serious challenges these days, as are most remaining print magazines, and it may very well be dying in the not too distant future (as a physical magazine, anyway). This is a great reminder of when SI was on top, before ESPN, sports talk radio, countless websites, Twitter and the like completely saturated the sports market....

With SI opening up its back issues online in March 2008, MacCambridge's "The Franchise" is worth another look at the creation and evolution of the magazine. The sections on Dan Jenkins and Andre Laguerre are great reads and would fit well in the traditional "bonus" piece section of SI that Laguerre created as editor and Jenkins often filled.The major misconception seems to be that this book is about sports. It is about sport journalism. If you know that going in, you should be pleasantly surprised. SI was widely recognized as the best written journal of its kind, actually the prototype of the "New Journalism." The writers in the 1960s and early 70s were kings. But, after Laguerre's sacking, eventually the power turned to the managing editor, particularly the mentally unstable Gilbert Rogin and the talent-challenged Mark Mulvoy. Pictures replaced words, image replaced talent, and SI seized being a must read. Fascinating, fascinating stuff.

The negative reviews of this book seem unwarranted to me (and, would it be fair to assume, largely from one particularly bitter reader?). MacCambridge can write, he's done his homework, and he has in fact made a number of interesting observations. Even though I disagree with many of them (e.g., his inordinate fuss over Dan Jenkins), I find it hard to discount anyone who recognizes SI for the "wildly profitable, mass-market magazine best known for its swimsuit issue" it's become. If your reaction is "yeah, so what's wrong with that?" don't bother with the book. If, on the other hand, you'd be interested to learn how a magazine which used to commission such engaging prose on everything from elk hunting to college wrestling matches to major league baseball became the narrowly-focused, crass exercise in corporate branding it's today, and how it's coped with ominous developments like the Warner merger, ESPN and the baffling rise of Rick Reilly - don't let the pithy criticism put you off.Granted, the book does drag in spots, and would almost have benefited from some more energetic editing (and a few more photos of the cast of characters), but it's a welcome change from the obsequious, mass-market stuff which typifies sports-related journalism today.I would have increased my rating by another star had the publisher bothered to produce a more imaginative (and sympathetic) cover.

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